Social media ads offer deep demographic targeting options that aren’t available with search ads. They rely on impulse buying rather than search intent and in many cases are more efficient than conventional search ads. We’re strong with:
- Facebook, LinkedIn and Twitter ads
- Reporting and data literacy
- Viral blog posts
- Lead generation
- App installs
Your ads can capture leads without sending the user to a landing page–outstandingly effective on social media platforms because users will have stumbled upon your ad and clicked on it out of impulse rather than intent.
Lead gen ads are also brilliant because they autofill with info from the user’s profile, requiring minimum input–a feature that’s impossible with the conventional method of sending your users to your landing page contact form.
Get the best of both worlds. Send traffic to your site via Google Ads and remarket to them using Facebook lead gen–a potent combination of search intent and social media lead gen ads.
Show users products or apps that they are likely to purchase. Facebook Dynamic Products ads are a powerful tool for showing people products that are tailored to their interests, whether or not they’ve been to your site or app.
However, these ads have a complex setup process that requires the implementation, maintainance and optimisation of a product feed, similarly to Google Merchant Centre.
Fortunately we’re well-versed in how you can squeeze the most profit out of your inventory.
You might think you know your perfect demographic but it’s best to remain open-minded until you have sufficient data to make a concrete decision.
With demographic targeting on social media platforms, the more you narrow down your audience, the more expensive the clicks get. It’s best to use the bare minimum targeting options for this reason. One of the biggest Facebook advertisers in Southeast Asia uses almost no demographic targeting options other than locations.
Be smart with demographic targeting–try and remain as broad as possible and narrow down slowly as you go.
Similar to Quality Score in Google Ads, Relevance Score in Facebook Ads is for quality control and it simply cannot be ignored.
Factors and their weightings in Facebook’s Relevance Score differ to Quality Score in Google Ads but they are broadly similar, based on positive interaction rates and relevance to the demographic they are served to. One factor that Relevance Score takes into account is the freshness of the ad, as Facebook wants to avoid spamming users with the same old ads over and over again.
Keep your Facebook ads fresh as well as relevant.